In April 2013, the Wenatchee Valley Chamber of Commerce took on the added responsibility of destination marketing for the valley. On January 1, 2014, the Chamber then added the mission of the Wenatchee Valley Sports Council as part of its destination marketing strategy with the creation of Wenatchee Valley Sports.
Wenatchee Valley Sports functions include assisting in the recruitment and retention of sports tournaments, events and related activities, tracking economic impact from those events and serving as an informational pipeline for area sports organizations. Former Sports Council marketing director Matt Kearny leads the efforts of directing sports tourism for the Chamber. Council members continue to serve an active role as an appointed advisory committee to the Chamber Board of Directors.
In announcing the consolidation, 2013 Wenatchee Valley Chamber of Commerce Board President Josh Stendera noted several advantages. “After researching the impact sports tourism has on local business and the economy, it makes total sense to take this next step. It fulfills a key component of our vision of economic growth, and provides another opportunity for Wenatchee and East Wenatchee to have a unified voice in the promotion of the great sports and rec opportunities we offer to visitors. It’s a competitive market, and a crucial one.”
Our mission is to serve as the communities’ catalyst to attract and promote sports and sports related activities, thereby creating positive economic growth for the region, to provide recognition and assistance for sports programs and to produce leadership for facility development and improvements.